Store Manager | Utrecht APPLY NOW

About us

Since 2017, LABFRESH has been on a mission to clean up the fashion industry by making clothes that last longer, need less washing and simply perform better. We develop our own proprietary fabrics, stain-repellent, odour-resistant and wrinkle-free and today our community spans 86+ countries.

And we’re growing.

With stores in Amsterdam, Leidschendam and Copenhagen, Utrecht is the next step in our retail expansion. The store is about to open, the team is being built and we’re looking for someone who wants to take ownership of it from day one.

We’re still a small, ambitious company where people know each other, ideas can quickly become reality and everyone gets involved. We’re building, experimenting and improving as we grow and there’s plenty more to come.

The Role

This isn’t about taking over an established store and keeping it running. You get to build it.

As Store Manager, you’ll bring our new Utrecht store to life: build the team, create the culture, establish LABFRESH in the city and create a store that customers love and that keeps growing.

Once the doors open, you own the Utrecht business; the numbers, the team, the customer experience and the day-to-day operation. You lead from the floor, know what’s happening in your business and turn opportunities into action.

We’re looking for a creative commercial thinker who takes strong ownership. Someone who sees what can be better and makes it happen.

But you’re not building it alone. Stores, Customer Service and HQ work closely together and jump in wherever needed. As LABFRESH grows, new ideas, projects and opportunities will keep coming and you’ll have the chance to get involved and help shape what comes next.

We’re laying some of the tracks while we’re running on them. If that sounds exciting rather than scary, you’ll probably fit right in.

What you’ll do

• Own and deliver the store’s sales targets and know your numbers — revenue, conversion, AOV, UPT, labour productivity and contribution margin
• Understand what drives performance and turn insights into concrete actions
• Find and execute opportunities to grow traffic, conversion, sales and profitability — including local activations and partnerships
• Own staffing costs and plan schedules around traffic, seasonality and peak trading
• Make sure the store is always ready to sell — fully replenished, commercially presented, clean and on-brand, with VM standards consistently maintained
• Own stock management, including seasonal orders, weekly reorders and stock accuracy
• Recruit, onboard and develop a strong team, and build a sales culture through coaching, feedback, product knowledge and hands-on training
• Set clear expectations and hold the team accountable for performance and standards
• Lead from the floor — actively sell, advise and build relationships with customers
• Make sure every team member understands what makes LABFRESH different and can confidently tell that story
• Help customers wherever they meet LABFRESH — in-store or online, from chats and returns to finding products and shipping orders
• Share ideas, best practices and customer insights across Retail, Customer Service and HQ

One of our favourite customer reviews says: “I don’t like shopping, but visiting the LABFRESH store felt like visiting friends.”

That’s the standard. Personal, knowledgeable and informal, creating the LABFRESH experience that sets us apart.

Who you are

• 3+ years of retail leadership experience, ideally within apparel, lifestyle or a fast-growing brand
• An experienced Store Manager or a strong Assistant Store Manager ready for the next step
• Commercially sharp and comfortable owning targets, KPIs and profitability
• A creative, entrepreneurial thinker who takes ownership and turns ideas into action
• Strong at motivating, coaching and developing people
• Hands-on, structured and happiest leading from the floor
• Comfortable switching priorities, getting involved and working beyond your own area when needed
• Excited by change, growth and building something while we’re still figuring parts of it out
• Fluent in Dutch and English
• Available to work weekends

What’s the deal?

You’ll have real responsibility and trust from day one, the freedom to bring ideas to the table and the opportunity to grow as LABFRESH expands.

We’re serious about results, but never too serious about ourselves. We work hard, help each other and have fun while doing it.

• Ownership of a brand-new LABFRESH store
• Monthly performance bonuses
• €1,500 per season LABFRESH clothing budget
• Real opportunities to develop as LABFRESH grows
• A small, ambitious team where your impact is visible

We take ownership individually, but we build LABFRESH together.